Member-only story
Your Words Still Matter
The right words in a great sequence can be magical, powerful and wonderful
Recently I was on a phone call with a representative of a vacation club.
It was fine.
I accepted the call voluntarily because I’m always interested in good deals.
This call was with a company that offers free hotel stays in exchange for attending a presentation of their properties.
Okay, back to the call.
“We offer vacation stays in wonderful places like Miami, New York, Cancun and Lake Tahoe.”
Those are fabulous places, I thought.
“Which one of these appeals to you?" he asked.
Without hesitation, I answered, “Lake Tahoe."
The reason I answered the way that I did was not because the other places are not wonderful locations, because they are. It is because I spent many weekends or summers in South Lake Tahoe and Reno so I have an emotional connection.
Emotions are powerful. And the right words can pull in readers if writers do it carefully and creatively.
So then the vacation club representative asked if I prefer a three-night stay or a four-night stay, and then he started talking about refundable deposits and other things.
